The Launch System That Helps You Sign Your First High-Ticket Client
Without complex funnels, expensive ads, or a massive following. Get the community, the training, and a complete CRM — the exact step-by-step Coach Craft Method™.
No charge today. You'll be billed $97/month after your 7-day trial unless you cancel.
Are You Struggling With These Common Coaching Challenges?
Most coaches hit the same roadblocks that keep them from building the practice they deserve.
Feeling Isolated
Building a coaching business alone, without community, mentorship, or clear guidance.
Tech Overwhelm
Juggling platforms and tools that don't talk to each other, draining your time and energy.
Inconsistent Client Flow
Unpredictable lead generation with no reliable system for attracting new clients.
Time Drain
Hours lost to admin work instead of coaching clients and growing your business.
No Clear Structure
Missing systems for client flow, program delivery, and scaling beyond yourself.
No Support When Stuck
Nowhere to turn for timely, expert help at the moment you actually need it.
Everything You Need to Build a Thriving Coaching Practice
Community, training, tools, and support in one place — built specifically for coaches who want to grow without the overwhelm.
Supportive Community
Connect with 50+ coaches who celebrate your wins and help you work through the hard parts.
Complete Video Training Library
Master the client-attraction strategies our members use to build a consistent, predictable pipeline.
24/7 Live Support
Stuck in a tech jam? Our team is on standby around the clock — no bots, just real people who care.
Complete CRM Suite
The full power of GoHighLevel. Clients, marketing, and payments in one place — stop juggling tools.
What's Included in Every Membership
Every plan includes the full coaching toolkit and the complete platform — no locked features.
CCA Custom Coaching Snapshot
- check_circle12 Silent Audio Affirmations with onboarding & scripts
- check_circle7 Workbooks (Communication, Motivation, Confidence & more)
- check_circle14 Group Building Exercises
- check_circleThe "Yes to Coaching" Lead Generating Model
- check_circle52 Key Concept Session Sheets
- check_circle18 Web-based Assessments
- check_circle50+ Coaching Forms
Platform & Support
- check_circleFull GoHighLevel all-in-one CRM access
- check_circle2-way text & email communication
- check_circleWebsite builder & funnels
- check_circleEmail marketing & automation
- check_circleInvoicing & payment processing
- check_circleCalendar & scheduling tools
- check_circleReputation management & social integration
- check_circle24/7 online technical support & tutorials
- check_circleTwice-weekly Q&A town halls (Tue & Thu, 12pm EST)
Choose Your Path to Success
Every plan starts with a free trial. No contracts — cancel anytime.
DIY
For self-starters who want the system and the tools.
- checkFull GoHighLevel CRM
- checkCCA Custom Coaching Snapshot
- check12 audio affirmations & scripts
- check7 workbooks & 52 session sheets
- check18 assessments & 50+ forms
- check14 group building exercises
- check24/7 technical support
- checkTwice-weekly Q&A town halls
No contracts — cancel anytime
DIY With Help
For coaches who want it set up properly from day one.
+ one-time $600 onboarding fee
30-day free trial- checkEverything in DIY
- checkLive onboarding session
- checkGHL website build
- checkPersonalized setup guidance
- check24/7 technical support
- checkTwice-weekly Q&A town halls
No contracts — cancel anytime
All In
For coaches who want John in their corner personally.
+ one-time $1,800 onboarding fee
30-day free trial- checkEverything in DIY With Help
- checkKolbe Index A Assessment with debrief
- check6 one-hour private mentoring sessions
- checkPersonal coaching with John Marshall
- check24/7 technical support
- checkTwice-weekly Q&A town halls
No contracts — cancel anytime
Founding member pricing — locked in for as long as you stay a member.
Still Have Questions? Come Meet Us First.
Join John Marshall for a free group discovery session — ask anything about the membership, the tools, and whether Coach Craft Academy is the right fit for where you are right now.
BOOK YOUR FREE DISCOVERY SESSION
Meet the Founder
Built by a Coach, for Coaches
Coach Craft Academy was founded by John Marshall of Life by Design, who knows first-hand the challenges of building a coaching business — because he built one.
We've combined coaching expertise, business development, and technology into one platform that addresses what coaching professionals actually need: a community that shows up, training that's specific to this work, and tools that don't require a developer.
Our team keeps improving the offering and supporting our members. We're not just a service provider — we're your partner in growth.
Meet John on a free sessionFrequently Asked Questions
Is it really free to start?expand_more
Yes. The DIY plan starts with a 7-day free trial and the DIY With Help and All In plans include a 30-day trial. You won't be billed the $97 monthly membership until your trial ends, and you can cancel any time before then. Plans with an onboarding fee collect that fee upfront, since the setup work begins right away.
What exactly do I get for $97/month?expand_more
Complete access to our coaching community, the full video training library, twice-weekly town halls with John Marshall, 24/7 support, and full GoHighLevel CRM access — all included in your membership. Everything you need to build and scale your coaching business in one place.
Is there a contract, or can I cancel anytime?expand_more
No contracts. You can cancel your membership at any time. We'd rather earn your continued membership through value than bind you to a term.
How is this different from other coaching programs?expand_more
Most programs are training only. Coach Craft Academy is a complete ecosystem — community, training, tools, and ongoing support together. You also get a full CRM system included, not just coaching advice.
What if I need help with the CRM outside business hours?expand_more
Our 24/7 live support means you can get help whenever you need it — 3am or Sunday afternoon. Real people, not bots.
Do I need to be technical to use this?expand_more
No. That's exactly why the DIY With Help and All In plans exist — we'll run a live onboarding session and build your website with you. And whichever plan you choose, support and the twice-weekly town halls are there when you get stuck.
Your First High-Ticket Client Is Closer Than You Think
Join the community, get the system, and start building a coaching practice that runs on more than hope. Free for 7 days.
START MY FREE 7-DAY TRIALNo charge today · $97/month after your trial · Cancel anytime